When it comes to presentations, most of us would agree that simple, clean, and elegant are the best combinations. This is true for printed marketing material, websites, product packaging, and some art. You can see the popularity of these presentations by looking at any Google or Apple product. They have chosen to give the customer a clean, elegant, and simple experience when using their products. In this article, we will be discussing how you can enhance your exhibit with trade show booth accessories.
Trade Show Booth
Trade shows are a great opportunity for companies to showcase their physical products or services to a specified target market. As we mentioned before, simple and elegant designs are better when presenting products. This applies the same to trade shows where your main presentation is the booth.
We’ve seen hundreds of booths that fail to explain what the company does and get overlooked by potential customers, or, they have way too much going on that the customer is distracted and still can’t figure out what the company is about. We have also seen the extreme end of this spectrum, where the booth is not even a booth, but only a table. No cloth, no words, nothing. This says nothing about the company and is also easily overlooked by trade show attendees.
So what makes a good booth? A good booth is one that is larger than yourself and can be seen from far away. Any writing must be legible, and preferably, pictures should speak for you. If you’re writing more than a few bullet points on your booth, you’re doing something wrong. Your message should be shown by an enlarged photo of your product or a happy customer enjoying your service. In this case, less is more, but nothing is still nothing.
The examples given are simply references for you to think about. We understand that because most businesses are different, the way in which they present their products and services to their customers will also be different. For this reason, it will be up to you and your team to decide what type of booth will be created, what photos will be on it, and if you want to have any writing at all other than the company name and contact information. In the following section, we will discuss the different accessories you can purchase to enhance your exhibit.
Trade Show Booth Accessories
There are certain booth accessories that are a must-have when preparing for a big event. Just last month, we had an event in Northern California, where some three thousand people showed up for the yearly community home and garden show. Because there is a huge need for housing due to the forest fires of October 2017, entire communities are being rebuilt. We offer a fire-resistant home building system that will prevent homes from burning down in the future.
At our booth, we had:
- Table Covers
- Literature Displays
- LED Lighting
- Overhead Hanging Signs
- Table & Chairs
In addition to our curved, 8′ by 10′ magnetic paneled display, we had the accessories listed above. We chose to have a black background to make our logo stand out. Right below the logo, we had three bullet points that could be seen from far away. The black background also contained a transparent pattern to enhance our message of being the building system of the future.
You don’t have to have all of these accessories, but they do make a difference. When people walk by and they see you are well prepared and professional, they will naturally be attracted to your booth instead of your competition. You must be aware of your budget, however, because some of these items can be more expensive than you would expect.
For example, you can buy a television on sale at Walmart for $300 and use it as your display, or you can buy a display that already contains a monitor, which can cost anywhere between $2,000 and $5,000. It depends on how fancy you want to make your booth, and how much money you have allocated towards it. In our case, we ended up using an old flat screen television that was running a slideshow at all times.
When you design your booth, you most likely will have to design the other items separately, but with a similar design. We used one company to purchase the booth, which came in its own traveling case which made it very easy for us to load and unload and cost about $1,200. All we had to do was design the layout, and the company took care of the rest. We designed the tablecloths from a different company but used the same fonts and colors to blend in with our booth display. The LED lights were another option given to us by the booth printing company, and so we opted to have them included. This choice cost us about $100 for each LED light. The LED lights go on top of the booth display and you can place them however you want. They are a great addition that makes your pictures or logo stand out.
Finally, tables and chairs are optional. Most likely, the trade shows you will attend will be filled with people and a table and chair may not be necessary for them. For you and your team, it is a much needed item to sit because standing for eight hours is not that great.
In conclusion, this article summarized what booths are used in big events. If you are getting ready for an event and need to create a booth, we recommend you select a standard eight feet by ten feet display. You have the option of getting a curved display or a regular display. In our opinion, the curved displays will stand out from all the other booths and people will be attracted to your exhibit. We hope this article helped you make a decision on what accessories to add on.