Are You Sending the Right People to Trade Shows?

Are you sending the right people to trade shows?

Are you getting the most bang for your buck as a trade show exhibitor? Many companies know they’re not, but they don’t know why not. Here’s a big part of the problem: Marketers are gung-ho about trade show planning and trade show marketing, but that’s where their intentionality stops. There’s one more piece of the […]