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Highway 85 Creative is dedicated to assisting our clients to have a successful trade show. From creating a strategy, to the day of the actual presentation, we are with you every step of the way. Preparing for a trade show can be nerve wrecking, but we strive to make it as simple and easy as possible.

The following is a list of the most frequently asked questions about trade shows.


What is a trade show?

A trade show is an exhibition for companies in a specified industry to showcase and demonstrate their new products and services. Trade shows are usually not open to the public and can only be attended by company representatives and members of the press.

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What is a pop up display?

Also referred to as portable displays, this type of trade show display uses flexible graphic material that can be set up in just a few moments. Pop up displays are usually made of lightweight material can be transported in traveling cases.

How much space do I need for my booth?

You should always think about your budget when choosing the space for your display. The larger your booth space is, the larger you trade show display will be, which will cost more money. Remember, booth space and the size of your trade show display will have a significant impact on how your display performs.

What do I need for my trade show?

There is much to do when preparing for a trade show. Though we will not be able to cover every item needed, it is important to keep the following in mind:

  • Trade show goals
  • Presentation
  • Message/Slogan
  • Banner/Signs
  • Handouts/Swag
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What do I do after the event?

Now that the trade show is over, what do you do? The days after the trade show are just as important as the actual event itself. Call your top leads immediately. Add prospects to your CRM right away and email your leads within one week of the trade show. Publish a blog post answering the questions attendees had at the trade show and share it on social media. Just because the trade show is over does not mean that your work is done. What you do after the trade show can dictate how successful the event was.

Should I rent or buy my trade show display?

There is no right or wrong answer to this question. It really depends on your budget and your goals. For example, some exhibitors attend several trade shows a year. A company might purchase their display so they can use it multiple times. Another company might rent their display for each show creating a new look and strategy for each show.

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