From Concept to Reality: The Badass BTS of a Custom Trade Show Booth

With Insight Into Our Recent 20×30 Exhibit for Black Duck Ever wondered what it takes to transform a killer custom trade show booth idea into a jaw-dropping reality? At Highway 85, we don’t just build exhibits—we engineer brand experiences that command attention.  Buckle up, because we’re taking you behind the scenes of how we take […]

The Pros & Cons of Renting vs. Buying Custom Booths

So you’re looking at your list of trade shows for the next year and wanting to set a strategy that will wow your audience and get results. Part of this decision-making process, of course, is figuring out whether to go with custom exhibit rentals or actually purchase custom booths. Which is more cost-effective, and which […]