"Defining Spaces Because We Love It"
Phone 1 Type
Client: Harley Davidson of Scottsdale
Industry: Motorcycle Sales & Service
Project: Retail environment experience
Objective: World’s largest Harley Davison dealership!
“I wanted to make it a total attraction.”
Bob Parsons – Billionaire businessman and philanthropist.
Highway 85 Solution:
The entire Highway 85 Creative team was commissioned to help turn Bob’s dream dealership into a destination were people would come repeatedly to just hang out. That included a retail space, arcade, wedding chapel, photo booth, audio room, movie theatre, lingerie room, tattoo parlor, rental center, a service center like no other, lounges, and room for more than 500 bikes. We spent 5 months in design phase, 12 months producing, and 3 months installing this great project!
Client: PXG – Parsons Xtreme Golf
Industry: High-end Golf
Project: Headquarters environment
Objective: Create an exclusive experience that is unlike any other.
PXG is known for their pristine, custom golf clubs and Highway 85 took the challenge to recreate this idea in their facility. Every detail was designed with their audience in mind. Inside you will find interactive technology and graphics that resemble being outdoors. The result- a magical environment that inspires greatness for all that walked in.
Client: Praxis Technology
Project: Headquarters lobby environment
Objective: Create an area that reflects the Praxis culture and is inviting for guest and employees alike.
Praxis is all about innovation and challenging the status quo so we made sure to leave no stone unturned when it came to their lobby redesign. From the signage to graphics, wall treatment to furniture, we made sure everything fit the Praxis culture. This was the perfect project for Highway 85 because they let us do what we do best- create a unique atmosphere with no limitations!
Client: Gate 6
Industry: Digital Marketing Agency
Project: Head Quarters Experience
Objective: Bringing their website to life with interior signage, displays, and wall graphics.
Gate 6 is about brilliant ideas with a killer execution so we created an environment that reflected just that. We took elements from their website which is a large contributor to their success in the digital space. Highway 85 collaborated with the Gate 6 team on every detail and aspect of this space. The project was a success with clean, functional working environment.
Client: Zion & Zion
Industry: Ad Agency
Objective: Design a unique environment that creates inspiration for all who come in.
Zion & Zion are no strangers to the creative process- they work with top companies to design their own marketing materials. With Zion & Zion’s collaboration, we created a stylish design that speaks to work they do. Bright colors with bold messaging allowed their vision to come to life.
Project: Corporate and Store Environments
Objective: Design an elegant branding experience nationwide in their pharmacy locations. Each location would be unique in its architecture, colors, and facility finishes.
Highway 85’s interior environment team focused on creating key signature pieces and marketing mural graphics that could be used universally at all pharmacy locations. With each location came different colors, architecture, and facility finishes that created challenges in making a design that works in all environments. Our creativity came through making each of Avella’s spaces a success.
Client: 10-9 Nano
Industry: Technology accessories
Exhibit Size: 10×10
Objective: Launch a 20-city campaign to introduce Harry Potter phone and iPad cases to the U.S. market.
We had to consider the travelling this display would endure when choosing the right system for 10-9 Nano. With much consideration, we chose a very common and established portable system- the standard pop-up display. 10-9 Nano needed vibrant imagery and a realistic photographic presentation that a lighter fabric system would not establish. By using photomural graphic panels with pop-up displays, Highway 85 was able to create a successful eye-catching display.