"Defining Spaces Because We Love It"
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Client: State Farm Stadium in Phoenix, Arizona
Client: Water Works by Keteca
Industry: Cleaning Supplies
Project: 10×20 Tradeshow graphics
Objective: Create graphics for Water Work’s exhibit that would display all their products at the state’s largest Industry Cleaning Show.
Highway 85 Solution:
When designing exhibit graphics with multiple products the challenge is to highlight them without creating clutter. Highway 85 created something impactful yet not overwhelming by using white space and creating a water effect that guided the viewer from product to product.
Client: AC by J
Industry: Air Conditioning
Project: 4×8 vehicle graphic wrap
Objective: Create unique graphics and a vehicle wrap that stand out in an oversaturated market without sacrificing professionalism.
AC by J has worked hard to make their mark in a competitive market and Highway 85 wanted to build off that momentum. We designed something that would be seen from a distance and creates strong brand awareness.
Client: Insight Investments LLC
Industry: Information Technology Equipment
Project: Exhibit Display and Banners
Objective: Insight Investments, LLC wanted an exhibit package that included bannerstands, 10′ pop-ups and an exhibit Island to display theirs services at local and national shows.
The IT industry is known for producing great technological innovations but lackluster when it comes to presentation materials. Insight Investment LLC wanted to make sure they stood out from other companies offering similar services. Highway 85 designed an exhibit that was attractive yet functional for their brand managers to use as a tool in their presentations.
Client: The Core Institute
Exhibit Size: Facility Décor and Graphics
Objective: Create a corporate headquarters center that inspired greatness and created a clinic experience for The Core Institute center.
This dual purpose 65,000 sq. ft. facility was a dynamic and fun challenge for Highway 85’s design, production, and graphic team. Developing a workplace strategy with The Core Institute team of doctors and facility employees was an intricate and vital part of the space planning. Our team aligned its physical environments and graphic solutions with the business goals that enhance The Core Institute’s performance challenge.
Client: Designer District
Industry: Fashion Retail
Project: Retail stores branding and launches
Objective: Produce graphics promoting Designer District’s grand opening, runway show, and cocktail party.
A successful grand opening evokes excitement and curiosity so we knew we had to produce something to entice the locals. Highway 85 came up with something classy yet fun to attract its target audience of 21-30-year-olds. Our goal was accomplished by designing a photo-shoot type poster and banner that received rave reviews.
Exhibit Size: Re-Branding of Arizona Regional Location
Objective: AZ Shoppers Supply was ready for a change. Their brand was getting a facelift from their marketing company, Zion & Zion, and their stores now needed to have a similar transformation.
We know that every project is unique, and every client has different needs. That’s why Highway 85’s team skips the one-size-fits-all approach. Utilizing large scale graphics not only identifies the product area for shoppers, but also creates an environment where customers want to stay longer and shop more. This was accomplished with very strategic imagery and multi-layered graphics to create soft interest.
Client: Dr. Liz Cruz
Industry: Digestive Health
Project: Vehicle and Facility Graphics
Objective: With a smart wrap that works and a design that’s clean and eye catching- Educate through beauty!
An effective car wrap design is about branding goals that center around not only being noticed, but remembered. Highway 85’s design and graphic production team kept focus on Dr. Liz Cruz’s strong colors and branding. Using a very “light” brush of messaging to not overpower- Dr. Liz Cruz’s vehicle leaves a lasting impression.
Client: University of Phoenix Stadium
Industry: Sporting and Entertainment
Exhibit Size: Copa America 2016 Tournament
Objective: Ports and event marketing through city street graphics.
Upon final artwork submission and digital proof approvals, our graphic team went into high gear with 3 days to produce and deliver all the Copa America Soccer event graphics. These graphics transformed the streets of Glendale, AZ into soccer central. With over a decade of experience and the technology and machinery all in-house, Highway 85 delivered another successful sporting event for the University of Phoenix Stadium.
Industry: Cosmetic and Beauty
Project: 20×10 Graphic Display
Objective: To introduce DeVita and Oh My DeVita Baby line of products to their target audience at the largest Health and Beauty Show expo.
DeVita Natural Skin Care products is the fastest growing, all-natural cosmeceutical skin care line in the country and we wanted to design something that made a grand appearance at the largest Health and Beauty Show. Not only did we create stunning graphics but we also incorporated physical elements such as furniture and display cases. Our goal was not only to have something beautiful but a place where consumers could interact with the exhibit and products.
Client: Impact Physical Therapy
Industry: Physical Therapy
Project: Office Graphics and Decor
Objective: Think Win-Win with a focus on health.
Highway 85’s design team focused on performance and mobility for our inspiration. Through creative design and thoughtful execution of the interior and exterior graphics, we produced a solution that delivers confidence before you even walk in the doors at Impact Physical Therapy.
Industry: Pet Supplies
Project: Re-Branding of Headquarters and Demo Store
Objective: Test new store branding concept to soften, embrace, and celebrate all animals through dynamic imagery.
We know that PetSmart’s retail environments are their most powerful selling tool. Dazzling the consumer with dynamic imagery and strategic sizing of the store graphics played a key role in the success of this space. Highway 85’s team took pride in making their environment come to life!
Client: 10-9 Nano
Industry: Technology accessories
Exhibit Size: 10×10
Objective: Launch a 20-city campaign to introduce Harry Potter phone and iPad cases to the U.S. market.
We had to consider the travelling this display would endure when choosing the right system for 10-9 Nano. With much consideration, we chose a very common and established portable system- the standard pop-up display. 10-9 Nano needed vibrant imagery and a realistic photographic presentation that a lighter fabric system would not establish. By using photomural graphic panels with pop-up displays, Highway 85 was able to create a successful eye-catching display.