"Defining Spaces Because We Love It"
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Client: Telgian Corporation
Industry: Fire and Life safety Consultants
Exhibit Size: 10×20
Objective: Telgian needed a portable and economical tradeshow display that could work in multiple configurations and demo requirements.
Highway 85 Solution:
We went with the Abex Alumalite portable modular tradeshow exhibit system for Telgian. The Alumalite display system offered the convenience of a light-weight and portable tradeshow booth with mobility. The exhibit is easily packed into durable, wheeled, roto-molded containers weighing less then 90lbs each.
Client: Pacific Scientific
Exhibit Size: 20×20
Objective: Pacific Scientific uses their 20×20 rental annually for their major show. Together we reevaluate the design and graphics to make each year have a new look and feel.
Every Highway 85 exhibit, purchase or rental, goes through the same process of concept development and construction. We start building an idea that strategically meets their needs and marketing objectives. Then a display is built that conforms to our own high-quality standards and delivers the results that our clients, like Pacific Scientific, expect. The result is a unique trade rental display that is both functional and exciting.
Client: Southwest Microwave
Objective: Southwest Microwave needed a 10×20 custom rental with the same impact as their previous 20×30 exhibit.
Concept of clean lines and taking a “light hand” to all the details. With hours of brainstorming and creativity we did it again with their new 10×20 custom rental exhibit. We brought that same approach this time around with a “less is more” solution for this successful rental design.
Industry: Construction and Commercial Contracting
Exhibit Size: 10×10
Objective: Kitchell needed five 10×10 exhibits that were easily assembled, disassembled, shipped, and stored. These exhibits needed to be flexible with the various show and graphic changes.
Anyone can sell you the hardware. Highway 85’s approach was to put Kitchell in a system or hardware class that best balances quality with cost. The next step was to put the focus and the bulk of their budget on the graphics and message. We designed 5 exceptional exhibits that gave Kitchell various options with each show.
Industry: Automotive Aftermarket
Exhibit Size: 20×40
Objective: Promote Airaid’s products and technology at the largest Auto Parts Aftermarket show in the world.
Using Graphic Design to Create Interest, Flow, and Focus.
With the right execution of design and impactful graphics- not only is a more exciting and complete picture created but also traffic flow tends to increase. The focus of our design approach for Airaid’s rental exhibit was to create an iconic, impactful monster-wall-graphic that would make the crowds stop in their tracks to take it all in. This idea resulted in a 30×18’ wall structure.
Industry: Software Financial
Objective: Create a rental solution that highlighted FireApps as a big player in the technology world.
Embracing the technology is a key to many great exhibit designs.
We captured the attention of visitors by integrating technologies such as interactive kiosks, video, and mobile apps. Not only did this create an interesting exhibit experiences, but younger visitors felt quite at home. Highway 85’s rental design solution for FireApps was to bring technology to the exhibitor in an impactful and clean way.
Exhibit Size: 20×30
Objective: Cement their position as an industry leader.
As one of the top names in the silicon chip technology and software space, attending Black Hat USA (the world’s leading information security conference) is a must for Synopsys. As a leader in their industry they don’t need to worry about getting their name out there, so the primary mission for this show was making sure that people walked away knowing they’re a leader for good reason. Highway 85 went after that goal by designing a sleek and modern exhibit that was eye-catching from across the show floor, but not overwhelming when standing next to it. We included plenty of displays & demo stations to show off their latest products and developments, while keeping the space open with a good flow.
Client: Maax Spas
Industry: Pool and Spa Industry
Exhibit Size: 30×60
Objective: Try it before you buy it!
Maax spas had previously been renting off-sit meeting spaces for their exhibits each year. Highway 85 proposed to bring this meeting to the exhibit environment. If all went as planned, they would continue this idea through the upcoming years. We were able to have Maax Spas test their idea before making the full commitment.
Client: AZ Office Tourism
Objective: Bringing the best of Arizona to the tradeshow floor!
The solution was incredible! The Highway 85 team suggested a concept of having a different look each day of the show. This was achieved by having two nesting 10’ wide lightweight fabric displays that had dynamic and iconic Arizona imagery on each side. Each display could be flipped daily to show different imagery at the show, keeping the look fresh and exciting each day!
Objective: Product focused fashion display- Brand story came to life!
The challenge was to create a rental solution that told the story of a man who followed a river and found his dream. Highway 85 boldly highlighted H.S. Trask in a sea of white cubicle-enclosed exhibit spaces full of shoes from around the world. We stripped down the norms and brought the Story of Country America to the show floor.
Industry: AV Technology
Exhibit Size: 30×40
Objective: Spread awareness of their expanded product line.
At CEDIA 2017 Nexus21 set out to spread the news of their expanded motorized screen and projector lifts, as well as their new tagline “Technology in Motion”. With a focus on motion in the products, motion in the booth was a must. With that in mind, Highway 85 incorporated functioning pop-up and drop-down lifts throughout the booth showing the products in action in a variety of scenarios. We also took their existing hanging sign and motorized it, giving this sleek and modern exhibit motion from the top down.
Client: Whole Sale Floors
Industry: Flooring Service and Design
Exhibit Size: 10×15
Objective: Contemporary, modern, custom look but still portable and modular to make it easy for Whole Sale Floors to ship, deliver, set-up, and teardown.
Designed to engage, the matrix impresses through flexibility of color, size, shape, and textures. It’s custom architecture changes easily with the message with towering full color graphics, cool metallic finishes, soft flowing curves, and clean linear edges. This lightweight, anodized aluminum frame packs in fewer crates and weighs less than conventional “custom exhibits” for lower shipping and drayage expenses. Whole Sale Floors can now do more with less!
Objective: Market and promote Honeywell Aerospace through special events, local, and national tradeshows.
When planning Honeywell’s “Careers” exhibit, Highway 85 kept their target audience at the fore front. We clearly identified “who” they were looking to attract, entertain, and educate with their traveling multi-show exhibit. Highway 85 made it happen and designed their 20×30 exhibit with audience in-mind every step of the way.
Client: CompuGroup Medical
Industry: Medical Software
Objective: Revamp all facets of CGM’s exhibit process- booth design, show management, operating, handling and storage.
Moving to the big times with intellect leading the way. After some research, it was discovered that CGM’s 20×30 modular exhibit was not what they signed up for. Too many parts to account for, long set-up hours, and even more hours to dismantle. Highway 85’s solution was a custom display that matched their current and future technology while making the operating costs consistent and the property management a breeze.
Client: Knox Box
Industry: Security Boxes
Exhibit Size: 10×30
Objective: Design a 10×30 exhibit that can also be three separate 10×10 exhibits with weight requirements on each demo display.
Who says modular had to be cookie cutter?
Since the weight of the products and custom cases play a role when choosing a backwall system, we recommend that Knox use a series of lightweight 10×10 pillowcase fabric displays. Highway 85 designed the demo station to act as custom shipping case with foam modeled compartments for each product, counter components, and fabric stretch body.
Client: BKT Tires
Industry: Off-Highway Tires
Exhibit Size: 40×60
Objective: Highlight the world-leading, off-highway BKT tire solutions to North America.
A creative cocktail that rises above the crowd with clean and unobstructed site lines. This India based company is well equipped to feed the ever-growing demand of the North American market and wanted its tradeshow presence to exemplify just that. Highway 85 created a strong brand recognition that is balanced with precision. The meeting and conference rooms are privately hidden within the environment. Most important of all…the tires take the stage.
Client: Best Western International
Objective: Launch a hip, new, boutique hotel concept to the world.
Best Western International needed to go where they hadn’t gone before- into the ultra-competitive, hip-boutique hospitality market. They needed an immersive space to showcase their vibrant, stylish, and technology-rich concept. They collaborated with Highway 85 to make it all happen. Together we created an experience that oozed hip, tech, and cool. Structural re-engineering, high-end materials, meticulous spacing, (and more!) did the trick.
Client: 10-9 Nano
Industry: Technology accessories
Objective: Launch a 20-city campaign to introduce Harry Potter phone and iPad cases to the U.S. market.
We had to consider the travelling this display would endure when choosing the right system for 10-9 Nano. With much consideration, we chose a very common and established portable system- the standard pop-up display. 10-9 Nano needed vibrant imagery and a realistic photographic presentation that a lighter fabric system would not establish. By using photomural graphic panels with pop-up displays, Highway 85 was able to create a successful eye-catching display.