Trade Show Case Study: Nexus 21 & Planning For Success
Highway 85 Creative specializes in helping companies use trade shows as lead generation opportunities. It is essential to engage in pre-show promotion, customer outreach and lead follow-up in order to have a successful trade show. This episode features Cory Lovett, Mark Nickles and Tami Villa from Nexus 21.
Successful Trade Show Guide
Here is a summary of what to expect in this episode:
- Guiding philosophy — 3:15
- When do you start your show planning process — 7:29
- Lead Generation and lead follow-up — 11:50
- Customer outreach, pre-show promotion, unique give-aways — 20:15
- Social Media Integration — 28:30
- Media coverage and industry influencers — 34:34
- Budget and ROI — 41:15
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