"Defining Spaces Because We Love It"
Project: Corporate and Store Environments
Objective: Design an elegant branding experience nationwide in their pharmacy locations. Each location would be unique in its architecture, colors, and facility finishes.
Highway 85 Solution:
Highway 85’s interior environment team focused on creating key signature pieces and marketing mural graphics that could be used universally at all pharmacy locations. With each location came different colors, architecture, and facility finishes that created challenges in making a design that works in all environments. Our creativity came through making each of Avella’s spaces a success.
Client: Zion & Zion
Industry: Ad Agency
Project: Headquarters lobby environment
Objective: Design a unique environment that creates inspiration for all who come in.
Zion & Zion are no strangers to the creative process- they work with top companies to design their own marketing materials. With Zion & Zion’s collaboration, we created a stylish design that speaks to work they do. Bright colors with bold messaging allowed their vision to come to life.
Client: Gate 6
Industry: Digital Marketing Agency
Project: Head Quarters Experience
Objective: Bringing their website to life with interior signage, displays, and wall graphics.
Gate 6 is about brilliant ideas with a killer execution so we created an environment that reflected just that. We took elements from their website which is a large contributor to their success in the digital space. Highway 85 collaborated with the Gate 6 team on every detail and aspect of this space. The project was a success with clean, functional working environment.
Client: Praxis Technology
Objective: Create an area that reflects the Praxis culture and is inviting for guest and employees alike.
Praxis is all about innovation and challenging the status quo so we made sure to leave no stone unturned when it came to their lobby redesign. From the signage to graphics, wall treatment to furniture, we made sure everything fit the Praxis culture. This was the perfect project for Highway 85 because they let us do what we do best- create a unique atmosphere with no limitations!
Client: PXG – Parsons Xtreme Golf
Industry: High-end Golf
Project: Headquarters environment
Objective: Create an exclusive experience that is unlike any other.
PXG is known for their pristine, custom golf clubs and Highway 85 took the challenge to recreate this idea in their facility. Every detail was designed with their audience in mind. Inside you will find interactive technology and graphics that resemble being outdoors. The result- a magical environment that inspires greatness for all that walked in.
Client: Insight Investments LLC
Industry: Information Technology Equipment
Project: Exhibit Display and Banners
Objective: Insight Investments, LLC wanted an exhibit package that included bannerstands, 10′ pop-ups and an exhibit Island to display theirs services at local and national shows.
The IT industry is known for producing great technological innovations but lackluster when it comes to presentation materials. Insight Investment LLC wanted to make sure they stood out from other companies offering similar services. Highway 85 designed an exhibit that was attractive yet functional for their brand managers to use as a tool in their presentations.
Client: Water Works by Keteca
Industry: Cleaning Supplies
Project: 10×20 Tradeshow graphics
Objective: Create graphics for Water Work’s exhibit that would display all their products at the state’s largest Industry Cleaning Show.
When designing exhibit graphics with multiple products the challenge is to highlight them without creating clutter. Highway 85 created something impactful yet not overwhelming by using white space and creating a water effect that guided the viewer from product to product.
Industry: Cosmetic and Beauty
Project: 20×10 Graphic Display
Objective: To introduce DeVita and Oh My DeVita Baby line of products to their target audience at the largest Health and Beauty Show expo.
DeVita Natural Skin Care products is the fastest growing, all-natural cosmeceutical skin care line in the country and we wanted to design something that made a grand appearance at the largest Health and Beauty Show. Not only did we create stunning graphics but we also incorporated physical elements such as furniture and display cases. Our goal was not only to have something beautiful but a place where consumers could interact with the exhibit and products.
Client: AC by J
Industry: Air Conditioning
Project: 4×8 vehicle graphic wrap
Objective: Create unique graphics and a vehicle wrap that stand out in an oversaturated market without sacrificing professionalism.
AC by J has worked hard to make their mark in a competitive market and Highway 85 wanted to build off that momentum. We designed something that would be seen from a distance and creates strong brand awareness.
Client: Designer District
Industry: Fashion Retail
Project: Retail stores branding and launches
Objective: Produce graphics promoting Designer District’s grand opening, runway show, and cocktail party.
A successful grand opening evokes excitement and curiosity so we knew we had to produce something to entice the locals. Highway 85 came up with something classy yet fun to attract its target audience of 21-30-year-olds. Our goal was accomplished by designing a photo-shoot type poster and banner that received rave reviews.
Client: Impact Physical Therapy
Industry: Physical Therapy
Project: Office Graphics and Decor
Objective: Think Win-Win with a focus on health.
Highway 85’s design team focused on performance and mobility for our inspiration. Through creative design and thoughtful execution of the interior and exterior graphics, we produced a solution that delivers confidence before you even walk in the doors at Impact Physical Therapy.
Industry: Pet Supplies
Project: Re-Branding of Headquarters and Demo Store
Objective: Test new store branding concept to soften, embrace, and celebrate all animals through dynamic imagery.
We know that PetSmart’s retail environments are their most powerful selling tool. Dazzling the consumer with dynamic imagery and strategic sizing of the store graphics played a key role in the success of this space. Highway 85’s team took pride in making their environment come to life!
Client: Dr. Liz Cruz
Industry: Digestive Health
Project: Vehicle and Facility Graphics
Objective: With a smart wrap that works and a design that’s clean and eye catching- Educate through beauty!
An effective car wrap design is about branding goals that center around not only being noticed, but remembered. Highway 85’s design and graphic production team kept focus on Dr. Liz Cruz’s strong colors and branding. Using a very “light” brush of messaging to not overpower- Dr. Liz Cruz’s vehicle leaves a lasting impression.
Client: University of Phoenix Stadium
Industry: Sporting and Entertainment
Exhibit Size: Copa America 2016 Tournament
Objective: Ports and event marketing through city street graphics.
Upon final artwork submission and digital proof approvals, our graphic team went into high gear with 3 days to produce and deliver all the Copa America Soccer event graphics. These graphics transformed the streets of Glendale, AZ into soccer central. With over a decade of experience and the technology and machinery all in-house, Highway 85 delivered another successful sporting event for the University of Phoenix Stadium.
Client: The Core Institute
Exhibit Size: Facility Décor and Graphics
Objective: Create a corporate headquarters center that inspired greatness and created a clinic experience for The Core Institute center.
This dual purpose 65,000 sq. ft. facility was a dynamic and fun challenge for Highway 85’s design, production, and graphic team. Developing a workplace strategy with The Core Institute team of doctors and facility employees was an intricate and vital part of the space planning. Our team aligned its physical environments and graphic solutions with the business goals that enhance The Core Institute’s performance challenge.
Exhibit Size: Re-Branding of Arizona Regional Location
Objective: AZ Shoppers Supply was ready for a change. Their brand was getting a facelift from their marketing company, Zion & Zion, and their stores now needed to have a similar transformation.
We know that every project is unique, and every client has different needs. That’s why Highway 85’s team skips the one-size-fits-all approach. Utilizing large scale graphics not only identifies the product area for shoppers, but also creates an environment where customers want to stay longer and shop more. This was accomplished with very strategic imagery and multi-layered graphics to create soft interest.
Client: Sage Group
Industry: Software Company
Project: Live Event
Objective: Introduce new software as a business solution to prospects.
Sage Group takes pride in offering support to business builders by offering choice, support and innovation in their software program. It was important for the imagery, graphics and signage created for the event to mirror Sage’s core values. Highway 85 was able to create strong brand recognition that was balanced with precision while staying under budget.
Project: Avnet Awards Event
Objective: Create awards, certificates and other swag for live event.
Avnet is one of the world’s largest distributors of electronic components. We were honored when they contacted us to help them design and plan for their company event. Highway 85 created an atmosphere that was tailored to fit the culture at Avnet. We designed and planned for their event keeping brand recognition in-mind every step of the way!
Project: Win City Awards Event
Objective: Kickoff new sales campaign with live event in Las Vegas.
Metaswitch is the world’s leading cloud native communications software company, so we created a campaign with imagery to show just that. Highway 85 Creative was responsible for designing the banner, swag and other signage to reflect the nature of Las Vegas. Together we created an live event that offered an memorable experience.
Client: Whole Sale Floors
Industry: Flooring Service and Design
Exhibit Size: 10×15
Objective: Contemporary, modern, custom look but still portable and modular to make it easy for Whole Sale Floors to ship, deliver, set-up, and teardown.
Designed to engage, the matrix impresses through flexibility of color, size, shape, and textures. It’s custom architecture changes easily with the message with towering full color graphics, cool metallic finishes, soft flowing curves, and clean linear edges. This lightweight, anodized aluminum frame packs in fewer crates and weighs less than conventional “custom exhibits” for lower shipping and drayage expenses. Whole Sale Floors can now do more with less!
Client: Telgian Corporation
Industry: Fire and Life safety Consultants
Exhibit Size: 10×20
Objective: Telgian needed a portable and economical tradeshow display that could work in multiple configurations and demo requirements.
We went with the Abex Alumalite portable modular tradeshow exhibit system for Telgian. The Alumalite display system offered the convenience of a light-weight and portable tradeshow booth with mobility. The exhibit is easily packed into durable, wheeled, roto-molded containers weighing less then 90lbs each.
Client: AZ Office Tourism
Objective: Bringing the best of Arizona to the tradeshow floor!
The solution was incredible! The Highway 85 team suggested a concept of having a different look each day of the show. This was achieved by having two nesting 10’ wide lightweight fabric displays that had dynamic and iconic Arizona imagery on each side. Each display could be flipped daily to show different imagery at the show, keeping the look fresh and exciting each day!
Client: Knox Box
Industry: Security Boxes
Exhibit Size: 10×30
Objective: Design a 10×30 exhibit that can also be three separate 10×10 exhibits with weight requirements on each demo display.
Who says modular had to be cookie cutter?
Since the weight of the products and custom cases play a role when choosing a backwall system, we recommend that Knox use a series of lightweight 10×10 pillowcase fabric displays. Highway 85 designed the demo station to act as custom shipping case with foam modeled compartments for each product, counter components, and fabric stretch body.
Client: 10-9 Nano
Industry: Technology accessories
Exhibit Size: 10×10
Objective: Launch a 20-city campaign to introduce Harry Potter phone and iPad cases to the U.S. market.
We had to consider the travelling this display would endure when choosing the right system for 10-9 Nano. With much consideration, we chose a very common and established portable system- the standard pop-up display. 10-9 Nano needed vibrant imagery and a realistic photographic presentation that a lighter fabric system would not establish. By using photomural graphic panels with pop-up displays, Highway 85 was able to create a successful eye-catching display.
Industry: Construction and Commercial Contracting
Objective: Kitchell needed five 10×10 exhibits that were easily assembled, disassembled, shipped, and stored. These exhibits needed to be flexible with the various show and graphic changes.
Anyone can sell you the hardware. Highway 85’s approach was to put Kitchell in a system or hardware class that best balances quality with cost. The next step was to put the focus and the bulk of their budget on the graphics and message. We designed 5 exceptional exhibits that gave Kitchell various options with each show.
Exhibit Size: 20×20
Objective: Product focused fashion display- Brand story came to life!
The challenge was to create a rental solution that told the story of a man who followed a river and found his dream. Highway 85 boldly highlighted H.S. Trask in a sea of white cubicle-enclosed exhibit spaces full of shoes from around the world. We stripped down the norms and brought the Story of Country America to the show floor.
Client: Maax Spas
Industry: Pool and Spa Industry
Exhibit Size: 30×60
Objective: Try it before you buy it!
Maax spas had previously been renting off-sit meeting spaces for their exhibits each year. Highway 85 proposed to bring this meeting to the exhibit environment. If all went as planned, they would continue this idea through the upcoming years. We were able to have Maax Spas test their idea before making the full commitment.
Industry: Software Financial
Objective: Create a rental solution that highlighted FireApps as a big player in the technology world.
Embracing the technology is a key to many great exhibit designs.
We captured the attention of visitors by integrating technologies such as interactive kiosks, video, and mobile apps. Not only did this create an interesting exhibit experiences, but younger visitors felt quite at home. Highway 85’s rental design solution for FireApps was to bring technology to the exhibitor in an impactful and clean way.
Client: Pacific Scientific
Objective: Pacific Scientific uses their 20×20 rental annually for their major show. Together we reevaluate the design and graphics to make each year have a new look and feel.
Every Highway 85 exhibit, purchase or rental, goes through the same process of concept development and construction. We start building an idea that strategically meets their needs and marketing objectives. Then a display is built that conforms to our own high-quality standards and delivers the results that our clients, like Pacific Scientific, expect. The result is a unique trade rental display that is both functional and exciting.
Client: Southwest Microwave
Objective: Southwest Microwave needed a 10×20 custom rental with the same impact as their previous 20×30 exhibit.
Concept of clean lines and taking a “light hand” to all the details. With hours of brainstorming and creativity we did it again with their new 10×20 custom rental exhibit. We brought that same approach this time around with a “less is more” solution for this successful rental design.
Industry: Automotive Aftermarket
Exhibit Size: 20×40
Objective: Promote Airaid’s products and technology at the largest Auto Parts Aftermarket show in the world.
Using Graphic Design to Create Interest, Flow, and Focus.
With the right execution of design and impactful graphics- not only is a more exciting and complete picture created but also traffic flow tends to increase. The focus of our design approach for Airaid’s rental exhibit was to create an iconic, impactful monster-wall-graphic that would make the crowds stop in their tracks to take it all in. This idea resulted in a 30×18’ wall structure.
Exhibit Size: 20×30
Objective: Cement their position as an industry leader.
As one of the top names in the silicon chip technology and software space, attending Black Hat USA (the world’s leading information security conference) is a must for Synopsys. As a leader in their industry they don’t need to worry about getting their name out there, so the primary mission for this show was making sure that people walked away knowing they’re a leader for good reason. Highway 85 went after that goal by designing a sleek and modern exhibit that was eye-catching from across the show floor, but not overwhelming when standing next to it. We included plenty of displays & demo stations to show off their latest products and developments, while keeping the space open with a good flow.
Industry: AV Technology
Exhibit Size: 30×40
Objective: Spread awareness of their expanded product line.
At CEDIA 2017 Nexus21 set out to spread the news of their expanded motorized screen and projector lifts, as well as their new tagline “Technology in Motion”. With a focus on motion in the products, motion in the booth was a must. With that in mind, Highway 85 incorporated functioning pop-up and drop-down lifts throughout the booth showing the products in action in a variety of scenarios. We also took their existing hanging sign and motorized it, giving this sleek and modern exhibit motion from the top down.
Objective: Market and promote Honeywell Aerospace through special events, local, and national tradeshows.
When planning Honeywell’s “Careers” exhibit, Highway 85 kept their target audience at the fore front. We clearly identified “who” they were looking to attract, entertain, and educate with their traveling multi-show exhibit. Highway 85 made it happen and designed their 20×30 exhibit with audience in-mind every step of the way.
Client: CompuGroup Medical
Industry: Medical Software
Objective: Revamp all facets of CGM’s exhibit process- booth design, show management, operating, handling and storage.
Moving to the big times with intellect leading the way. After some research, it was discovered that CGM’s 20×30 modular exhibit was not what they signed up for. Too many parts to account for, long set-up hours, and even more hours to dismantle. Highway 85’s solution was a custom display that matched their current and future technology while making the operating costs consistent and the property management a breeze.
Client: BKT Tires
Industry: Off-Highway Tires
Exhibit Size: 40×60
Objective: Highlight the world-leading, off-highway BKT tire solutions to North America.
A creative cocktail that rises above the crowd with clean and unobstructed site lines. This India based company is well equipped to feed the ever-growing demand of the North American market and wanted its tradeshow presence to exemplify just that. Highway 85 created a strong brand recognition that is balanced with precision. The meeting and conference rooms are privately hidden within the environment. Most important of all…the tires take the stage.
Client: Best Western International
Objective: Launch a hip, new, boutique hotel concept to the world.
Best Western International needed to go where they hadn’t gone before- into the ultra-competitive, hip-boutique hospitality market. They needed an immersive space to showcase their vibrant, stylish, and technology-rich concept. They collaborated with Highway 85 to make it all happen. Together we created an experience that oozed hip, tech, and cool. Structural re-engineering, high-end materials, meticulous spacing, (and more!) did the trick.
Client: Harley Davidson of Scottsdale
Industry: Motorcycle Sales & Service
Project: Retail environment experience
Objective: World’s largest Harley Davison dealership!
“I wanted to make it a total attraction.”
Bob Parsons – Billionaire businessman and philanthropist.
The entire Highway 85 Creative team was commissioned to help turn Bob’s dream dealership into a destination were people would come repeatedly to just hang out. That included a retail space, arcade, wedding chapel, photo booth, audio room, movie theatre, lingerie room, tattoo parlor, rental center, a service center like no other, lounges, and room for more than 500 bikes. We spent 5 months in design phase, 12 months producing, and 3 months installing this great project!