5 Trade Show Booth Designs That Dominated the Competition
In the bustling world of trade shows, standing out takes more than just a table and a banner. At Highway 85 Creative, we’ve designed and built numerous booths that stand out on the trade show floor. Here are five exceptional examples that showcase how to achieve bold creativity, immersive experiences, and unforgettable branding. These five […]
6 Booth Design Lessons from CES 2025
CES is the ultimate playground for innovation, and every year, brands push the boundaries of booth design to stand out. CES 2025 was no exception: with mind-blowing tech, immersive experiences, and next-level engagement strategies. After walking the show floor and analyzing the most successful booths, we’ve distilled six key design lessons that any brand (big […]
Why Your Giveaways Are Wack, and What to Offer Instead
Giveaways have been the trade show move since forever. Big brands, scrappy startups—everyone’s tossing out branded junk hoping it’ll buy them attention. But let’s call it what it is: most giveaways are trash. They don’t attract serious leads. They don’t spark lasting connections. And they definitely don’t build your brand. All you’re left with is […]
Must-Have Design Elements Every Trade Show Booth Should Have in 2025
How We Design & Fabricate Instagram-Worthy Activations That Go Viral Trade shows are battlefields where brands clash for attention, leads, and dominance. If your booth looks like an afterthought, you’ve already lost. 2025 is all about next-level trade show booth design that crushes the competition. Here’s the blueprint to make sure your exhibit doesn’t just […]
The Future of Trade Shows: How Special Tech Continues to Change the Game
How Special Tech Continues to Change the Game In the world of experiential marketing and brand activations, staying ahead of the curve ALWAYS means embracing the latest tech. At Highway 85 Creative, we *strongly* believe that cutting-edge tech is one of the necessary secret ingredients to making your trade show pop off. From holograms to […]
Everything You Need to Know About Modular Trade Show Booths
Maximize Your Multi-Show ROI Without Sacrificing Style Trade shows are one of the most powerful ways to put your brand on blast, make real connections, and flex in a crowded space. But if you’re hitting multiple shows a year, how do you stay consistent without blowing your budget or starting from scratch every time? Enter: […]
Dominate the Trade Show Floor in 2025
High-Impact Trends to Crush the Competition In the cutthroat world of trade shows, blending in is failure. As we charge into the second half of 2025, the game of exhibition design is leveling up: demanding bold, unforgettable experiences that don’t just look the part but drive real business results. Highway 85 Creative is leading the […]
From Concept to Reality: The Badass BTS of a Custom Trade Show Booth
With Insight Into Our Recent 20×30 Exhibit for Black Duck Ever wondered what it takes to transform a killer custom trade show booth idea into a jaw-dropping reality? At Highway 85, we don’t just build exhibits—we engineer brand experiences that command attention. Buckle up, because we’re taking you behind the scenes of how we take […]
The No-BS Guide to Owning Your Next Trade Show
My Learnings Taking Essence Cosmetics to ULTA FLC Hey there! I’m Brittney Martin, Artistic Director at Highway 85 Creative—a no-fluff, all-fire creative house delivering next-level trade show experiences. Since jumping into this world nearly three years ago, I’ve gone from a crash course in trade shows to leading the creative direction on some of our […]
Matrix Panels vs Box Panels & 5 Other Design Decisions You Should Know
Let’s get real—trade show success isn’t luck, it’s strategy. Every design choice you make is either setting you up to crush the floor… or disappear into it. There is no one-size-fits-all solution. Want a booth that actually pulls people in and gets remembered? Then you’ve gotta get intentional with your setup. From the backbone of […]