Tips To Make Your Logo Stand Out

A well-designed logo is the cornerstone of a successful brand and business. Without a distinguishable, memorable, and relevant logo, companies get lost in competitive and saturated markets. Using the right logo can ultimately mean the difference between failure and success regardless of the quality of the products and services you provide. With a few tips […]

Collaborative Design Requires Different Shades of Creativity

After graduating from ASU with a degree in Art, my path to becoming Design Director at Highway 85 was anything but direct. However, my five-year  journey here has taught me that everyone’s experiences and background uniquely prepare them to develop their own strengths. In the world of design, creativity cannot be confined to one standard […]

The Four Words We Want Every Client To Say

We put a lot of effort into developing amazing trade show concepts, and we are always eager to share them with our clients. Once, a customer exclaimed, “Wow, that’s totally us!” when we presented our ideas. This comment stayed with me as it not only represented customer satisfaction but also something more meaningful. Hearing those […]