8 Fresh Trends Redefining Experiential Marketing in 2025

In a world obsessed with AI, virtual reality, and digital engagement, some brands are returning to basics: creating real, tangible experiences that captivate audiences without relying on screens or algorithms.  As we get closer to 2026, experiential marketing is seeing a resurgence of human-centric, tactile, and unexpected interactions.  Here are 8 trends bringing brand marketing […]

The Future of Trade Shows: How Special Tech Continues to Change the Game

How Special Tech Continues to Change the Game In the world of experiential marketing and brand activations, staying ahead of the curve ALWAYS means embracing the latest tech.  At Highway 85 Creative, we *strongly* believe that cutting-edge tech is one of the necessary secret ingredients to making your trade show pop off.  From holograms to […]

5 Examples of Transformative Trade Show Booth Lighting

Grab Attention. Drive Traffic. Reinforce Your Brand. In the chaotic jungle of trade shows, where everyone’s fighting for attention, lighting isn’t just a tool—it’s your secret weapon. Forget basic illumination; we’re talking about lighting that transforms your booth into a high-impact, head-turning experience. Whether it’s dramatic spotlights, dynamic LED displays, or a subtle glow that […]

5 Takeaways From Design & Construction Week 2025

KBIS & IBS take Las Vegas The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS) aren’t just trade shows—they’re the Super Bowl of the design, construction, and home improvement industries. If you’re serious about making an impact in these spaces, this is where you need to be. This year had record-breaking […]

Are You Sending the Right People to Trade Shows?

Are you getting the most bang for your buck as a trade show exhibitor? Many companies know they’re not, but they don’t know why not. Here’s a big part of the problem: Marketers are gung-ho about trade show planning and trade show marketing, but that’s where their intentionality stops. There’s one more piece of the […]

3 Trends We’re Seeing With The Trade Show Comeback

While every industry was shaken up by the pandemic, few came to more of a screeching halt during the early days of COVID-19 than the trade show industry. Since then, countless shows have been made virtual or canceled entirely, leaving their future unclear. Thankfully, for us and marketing teams everywhere, trade shows are back – […]

4 Questions To Ask to Hire the Right Creative Company for Trade Shows

So you’re committed to investing in your trade show strategy, doubling down on this area, and eager to drive big results. But how do you ensure you get real ROI on your efforts and the outcomes you’re hoping to achieve? The best trade show advice is to find an exhibit company that can act as […]

How To Plan An Effective Trade Show Content Marketing Campaign

If exhibiting at trade shows is a key part of your marketing strategy, there are additional tactics you can use to achieve even better returns on your investment. For example, you might create show-specific digital ads or snap up some out-of-home advertising spots around (and in) the conference center. Of all the tools at your […]

Avoid Trade Show Disaster With These Simple Tips

You know that feeling. It is that feeling everyone who manages a trade show feels right before every show. That constant feeling that one or several of the million things that can go wrong will go wrong at your upcoming show causing it to be a disaster. Some of these things you can prevent and […]

The Ten Commandments of Trade Show Etiquette

You’ve got a perfect trade show booth, an awesome giveaway, and your marketing materials look amazing. There is nothing stopping this from being the perfect show. Or is there? A perfect custom exhibit and a good space will only get you about 50% of the way there. While your booth does matter, a lot, attendees […]