Branding and a consistent branding message has always been crucial to businesses in the modern world. However, more recently, savvy business leaders have begun recognizing the importance of making the link between brand identity and their physical space, and this is especially important in retail.
Creating a branded retail space can be extremely beneficial to reinforcing and communicating your brand and its message. Keep reading to hear our top tips for branding your retail space through interior design.
What Does Branded Interior Design Mean for Your Business?
A branded interior design essentially helps your space to reflect the values behind your business. Your retail design should speak for itself, so that it communicates those values to every customer that walks through the door to your retail store.
Having a strong company culture is crucial to a successful business, and a branded interior is a great way to help create that culture. It is important to realize that your physical retail space is what surrounds your employees and customers every day. You have the power to use that space to create culture and communicate your brand’s message, so make sure you take advantage of that.
How Can Branding Benefit Your Business?
In general branding helps customers, employees, and management understand what your business represents. A brand communicates the values your company stands for and helps to diversify your business from your competition.
If you choose to create a branded environment, it can help employees to have higher morale, greater productivity, and a higher retention rate. For customers, a branded interior design can give a greater sense of brand awareness after visiting your store. A good interior design can also bring your brand into focus throughout the retail space, which helps to unify the company culture.
Branding can also help you to stand out in an incredibly competitive market. You want to generate as much brand awareness as possible, so that customers are thinking of your brand long after their visit to your retail location. Creating a branded interior will help visitors to remember your business long after they walk out the door.
How Should You Brand Your Space?
Now that you’ve heard the importance of branding in your retail space, you’re probably starting to wonder how you can better brand your own interior and reap some of these benefits.
There is no “right” way to brand your interior, but there are some steps you can take to ensure that you are capturing your brand identity in your interior. We’ll break it down for you, step by step, so that you can create a branded retail interior design for your business.
Define Your Brand
The first step to branding your interior is making sure you define your brand identity. What are your values and the experiences you provide? What is your logo and brand color palette? What makes your brand unique?
Before branding your interior, you need to make sure everyone involved in the project understands your brand identity and what elements of your brand you want to represent in the space. Once you have your brand clearly defined, you can move on to applying that definition to your interior.
Assess Your Current Interior
In order to brand your retail space well, start by thinking about how your space is perceived currently. Ask yourself if the space communicates your brand and core values and how well it does so. How you proceed depends upon your answer to those questions.
If there are elements of your current interior design that represent your brand well, keep them! There’s no need to change a good thing. However, consider the areas where you need improvement and focus on those. There is always some way you can improve when it comes to your interior design.
Once you have assessed the current status of your interior, consider the various ways that you can implement branding into the space. Although this may include signage, logos, and core values, it can go far past just that.
For example, a company that prides itself on its environmental values may incorporate details throughout their store design like recycled materials and environmentally friendly lighting options. Get creative and think of ways you can design your space for your specific brand and values.
Throughout your floor plan, your store should communicate your brand to visitors with every detail. Think about the characteristics and values that make your company unique, and try to incorporate those concepts into the design of your physical retail space.
There are many different techniques you can use to design your space and incorporate branding in creative ways, including:
- Floor plans
- Lighting displays
- Color and material specifications
- Video and sound design
- Graphics, branding, and logo considerations
- And many more!
The ways that you can design the interior of your retail store are infinite. Get creative and start thinking of ways that you can incorporate your brand identity in a unique way!
How Do You Find the Right Company to Brand your Business’ Interior?
If you choose to have a design company assist you with branding your retail space, you need to make sure that you find the right company for you and your business. This can be difficult, but as long as you do your research, you will surely find a good company to work with.
The best way to determine if a company would be a good match is to look at examples of their past work or experience. If they have a portfolio, take a look at the pictures of their past work to see if their skillset and style are right for the scope of your brand and project.
When selecting a company to help with your interior design, take the time to really get to know the company and make sure they are a good fit for your project. As you get to know a company, ask lots of questions to make sure that they can create the retail store that you are envisioning.
Branding your retail space is crucial to gaining brand awareness and communicating your message to everyone that interacts with your business. Your space should speak for itself, by displaying your brand identity to each and every visitor.
Consider the impression that your retail space is giving off right now, and if it is communicating your brand’s message. If not, follow our advice and use your interior design to communicate your brand throughout your retail store.
Taking the time to brand your retail space well can make a difference in the customer experience at your store, and can lead to more success for your company in the long run. Don’t underestimate the importance of branding the next time you revamp your retail interior design.