Bannerstands are an important resource for any business looking to stand out at a trade show or event. They can also be a great way to make a big impact in your place of business as an addition to your point of sale material. The key to having your banner stand be highly effective is all in the design! With that in mind we have put together a list of our top five tips tips for making a highly effective bannerstand.
1. Keep your logo at the top:
Use the upper portion of your bannerstand to display the company logo and core messaging. It’s important to have your main message at eye level so whether this is your company slogan, an image of a product or your website, put it at the level that is most likely to grab someone’s attention as they walk past it.
2. Keep it simple and to the point:
Highlight the main items using bullet points or short statements. This is essentially a mini billboard that people will spend a few moments reading so keep the information brief. Remember that your sales team and marketing material are there to dive more into specifics and detail. Also, consumers are used to reading top to bottom and left to right so remember this when filling your banner with information.
3. Quality images:
Images are great on a bannerstand and can bring to life products and services but be sure to use high quality photos that are unique to what you do. Product images are a great way to keep consistent branding but make sure that the images are high resolution, at the very least 300 DPI when printing..
4. Color:
Let color be your friend when creating your design. Pulling from the existing logo or product colors can help you stand out while still tying into your branding and making a cohesive theme. Also make sure to use colors that provide a nice contrast to one another and are easy to read. For example a red background with a white text on top is a nice clean design. The use of say neon yellow with a white text on the other hand may be too harsh for eyes to adjust to easily thus making the text cloudy and not as effective.
5. Contact details:
Always make sure that your bannerstand has contact information readily available. You should always include your website, contact number and any available social media outlet handles that you can be found at. We also recommend making a QR code that clients can scan and retain your information on their smartphones as almost everyone has the QR apps readily available on their phones. The beauty of a QR code scanned directly to a phone is that it eliminated losing of a leaflet or business card. (We’ve all been there…)
We hope you find this helpful! Feel free to contact us directly for design assistance and keep in mind our Buy 1, Get 1 Half off sale now through January 31, 2015!
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