If you’re looking for trade show displays that are easy to use and store, cost-effective, and that look great, you find it all with tension fabric displays. These lightweight trade show exhibitions have grown considerably in popularity and don’t appear to be going away anytime soon.
Also known as portable displays, tension fabric displays offer unmatched value and creativity. In fact, at Highway 85, this is our most popular design option. When you see the vivid graphics and high quality materials that go into making them, it’s easy to see why they’re so popular. The fabric is seamless, wrinkle-free, and holds rich colors. The aluminum extrusions are both lightweight and durable. They setup and tear down in no time flat, and are super simple to store and transport. You can use pop ups all on their own or as supplemental material, including counter-tops and banner stands. Tension fabric displays also work with hanging monitors, brackets, and other accessories.
Do you still need convincing? Read on to discover the top 7 benefits of a portable fabric display.
1. Made to Order
Even though these displays are modular, they are still easy to customize to help create the exact design aesthetic you need. You can also easily rearrange displays for different shows or even on different days of the same show to keep your booth interesting. The technology for printing on fabric has also advanced enormously. The result is sharp, clear graphics full of rich colors, from company logos to panoramic photographs that appear as though you could step right into them.
2. Easy to Set Up
The easy setup nature of pop up booths is the main reason their popularity grew so quickly. Trade show veterans know the time, storage, and shipping requirements of traditional displays. Let’s just say that they aren’t minimal. With a pop up display’s aluminum framework, your display components weigh only a fraction of what yesterday’s booths weighed, and some clock in as low as 10 pounds. That makes storage and shipping much simpler.
When it comes to setting up the booth, that’s also a breeze. Most are jointed, which is what allows them “pop” open in the first place. Then, you just lock them into place. Setup is so simple that you likely don’t even need a helper, and the same is true for tear down. That easy setup also helps ensure the display lasts longer, since it takes on less wear and tear.
3. Flexibility
Thanks to their lightweight construction and “pop up” nature, portable displays are highly flexible. Components may be moved around or rearranged into any configuration that makes sense for a particular event.
Their flexibility extends beyond the display floor, as well. Portable displays’ simple assemble and tear down means that, if worse comes to worse and you can only send a single employee to the show, your fabric display makes it possible for one person to handle transporting, setting up, and dismantling the booth. You also have more storage and shipping options, with some tension fabric displays being small enough to simply travel with employees on the plane. If you do have to ship, you pay far less than you would with a traditional booth.
4. Long Lasting
We keep talking about the easy setup and tear down, but seriously, that ease plays a large role in many of the benefits of pop up displays. In this case, the less time spent handling the display – wrestling to get it in place and put components together – means that the booth takes on far less wear and tear. Although fabric may seem like a more temporary material, these displays tend to last longer simply because they require less handling. Typically, you save money with a fabric display since you need to replace it less often.
5. Eye-Popping Appeal
The fabric in pop up displays allows end-to-end printing. Coupled with the incredible quality of these graphics, including crisp lines and full colors, you get a display that looks extraordinarily modern and sleek, one that really grabs the eyes of passersby. And isn’t that why you have the booth to begin with?
6. Cost Effective
Fabric pop up displays offer a wide variety of design options, allowing you to create the best exhibit that fits your budget. As your needs and finances change and grow, the pop up booth easily grows and changes with you. You also have a variety of materials from which to choose, further helping you control costs. Finally, cheaper storage, shipping, setup, and teardown save you time and money. When it comes to cost-effective displays, tension fabric displays are probably your best option.
7. Durability
Both the fabric and the aluminum components are sturdy, durable materials that help ensure your display looks great show after show. At Highway 85, we use the best materials available to create displays that look great and enjoy a long life. The fabrics hold up well and the aluminum stands easily support the display.
Bottom Line
Your goal with any trade show display is drawing the most eyes and attendees to your booth possible. Some exhibitors rely on giveaways, but you can achieve your goal with a visually striking, innovative pop up booth. This is probably the top benefit of a tension fabric display booths; it really makes people stop in their tracks to check out what is you’re selling. Standing displays, colorful banners, hanging signage, incredible graphics, and bright colors help pull the crowd toward you. From there, your sales team does the rest.
